4.Create Advanced Notifications with Google Alerts

Google Alerts is a long-time staple of power users, yet it's still relatively obscure among Google services. To put it simple, Google Alerts allow you to get email updates whenever something new happens to a particular search term. Want to find out when the internet has something new to say about Miley Cyrus or Syria (hey, I don't judge)? Google Alerts can let you know as soon as something happens, or on a daily basis for just a summary. By themselves, Google Alerts are a nifty novelty. However, combined with IFTTT, you can do some pretty potent things. For example, say you want to be notified every time that your name shows up online in some fashion. You can set up an alert to send you an as-it-happens email when your name comes up. Create a filter for that particular Google alert, and use IFTTT to send it along to Pushover to help get your attention. Or use any number of other IFTTT recipes.